Privacy Policy

Shoppers Value Foods and SuperValu Foods
Effective Date: February 15, 2026

Shoppers Value Foods and SuperValu Foods (“Company,” “we,” “us,” or “our”) are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, protect, and retain information obtained through our websites, mobile applications, and related services (collectively, the “Service”).

By accessing or using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

A. Personal Information You Provide

  • Full name
  • Email address
  • Phone number
  • Mailing or billing address
  • Payment information (processed through secure third-party payment processors)
  • Account login credentials
  • Communications with us (customer service inquiries, surveys, promotions)

B. Automatically Collected Information

  • IP address
  • Device type and browser information
  • Pages visited and time spent on the Service
  • Referring URLs
  • Cookies and similar tracking technologies

C. Commercial Information

  • Purchase history
  • Transaction details
  • Shopping preferences

2. How We Use Your Information

We use collected information to:

  • Provide, operate, and maintain our Service
  • Process transactions and fulfill orders
  • Communicate with you regarding your account or purchases
  • Provide customer support
  • Send promotional or marketing communications (you may opt out at any time)
  • Improve website functionality and user experience
  • Detect fraud and enhance security
  • Comply with legal and regulatory obligations

3. How We Share Information

We do not sell personal information.

We may share your information with:

  • Service providers (payment processors, hosting providers, email platforms)
  • Business partners only as necessary to provide the Service
  • Legal authorities when required by law or to protect rights and safety
  • Successor entities in the event of a merger, acquisition, or sale of assets

All service providers are contractually required to protect your information and use it only for authorized purposes.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality
  • Analyze site traffic and performance
  • Remember user preferences

You may control cookies through your browser settings. Disabling cookies may limit certain features of the Service.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:

  • Encryption
  • Secure servers
  • Firewalls
  • Access controls

Despite these measures, no system can be guaranteed 100% secure. By using the Service, you acknowledge this risk.

6. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfill business purposes
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

When information is no longer needed, it is securely deleted or anonymized.

7. Your Privacy Rights (U.S. Consumers)

Depending on your state of residence, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information, subject to legal exceptions
  • Opt out of marketing communications

To exercise your rights, contact us using the information below.

Louisiana & Mississippi Residents:
While these states do not currently provide statutory consumer privacy rights comparable to California, we voluntarily honor reasonable access and deletion requests where feasible and lawful.

8. Email Communications

You may opt out of marketing emails at any time by using the unsubscribe link included in our messages.
Administrative or transactional emails may still be sent.

9. Children’s Privacy

Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children. If we learn such information has been collected, we will promptly delete it.

10. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. This Privacy Policy applies only to information collected by us.

11. Data Breach Notice (LA & MS Compliance)

In the event of a data breach involving personal information, we will provide notice as required under applicable Louisiana and Mississippi data breach notification laws.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Continued use of the Service constitutes acceptance of the revised policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: inquire@sefoods.com